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The start of a new year is the perfect moment to set fresh, high-impact goals grounded in new or bigger ideas. When it comes to your online presence or business, Squarespace can help you to move confidently into your next phase.
Take this time to reflect on what you accomplished in 2025, and what that’s set you up to reach for in 2026. With Squarespace, you can refresh your site with industry-leading design capabilities, grow your brand with ecommerce and marketing features, or manage your finances with a built-in payment solution and financial tools. Here’s how you can make the most of this opportunity to reinvest in your website and step into 2026 with momentum.
1. Refresh your website
A seasonal site refresh can set the tone for the year ahead, helping you strengthen your online presence, engage more visitors, and elevate your brand. Give your Squarespace site a makeover with native tools and new AI features to enhance your design, refine your content, and improve your visibility.
Reimagine your look
A visual update can instantly revitalize your website. With Squarespace’s Finish Layer—built-in, professional-grade design and editing tools—you can create a more immersive browsing experience and optimize for performance, with no coding experience or training needed.
Introduce a new level of depth using the new Layers panel, then use Block Hiding to choose what shows up on desktop versus mobile versions of your site while automatically removing negative space. Plus, you can now upload external font files and apply them anywhere to stay consistent with other brand touchpoints using custom typography.
Rejuvenate your content
New content keeps your site relevant and appealing. Use the Fluid Engine drag-and-drop editor to add your latest photos, videos, or projects and give pages a fresh feel. Any files you upload get saved in your Asset Library, so you can use them across your site without having to re-upload.
Explore new copy or launch new blog posts to reflect what you have planned for this year, or to recap everything from 2025. Take the time to review contact, bio, or listings details for accuracy. For text-based updates, Squarespace’s AI writer can help you refresh existing copy or generate new descriptions, posts, and messaging in your brand voice.
Level up your SEO strategy
Optimizing your site for SEO increases your chances that people will find your site across traditional search and AI results like ChatGPT. Squarespace's built-in SEO tools provide expert guidance to help you show up when people search. Start with a quick SEO scan to identify what’s working well on your website and get personalized recommendations to improve, which you can apply in a few clicks.
If you’re adding new products, use the AI Product Composer to write search-optimized titles, rich product descriptions, and alt text to increase the visibility of your products and reach more potential customers.
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A custom domain is one of the simplest ways to strengthen your online presence and make your brand more memorable. With Squarespace Domains, you can secure the right web address for your business. For most people, a short URL that closely matches your name or business name is a good starting point.
As you grow, it’s also smart to invest in secondary domains, like common alternate spellings of your brand. For example, sqsp.com leads to squarespace.com. This helps to safeguard your brand identity, direct more traffic your way, and expand your visibility across the web.
2. Discover new selling opportunities
Exploring new ways to sell keeps your business nimble and can help you grow, save you time, or protect you as the market changes. You can diversify your income by offering products, services, or appointments on your website, no matter what the foundation of your brand is, like a photographer who also offers prints or in-person workshops.
Offer services
Squarespace is designed to help you present your business to potential clients at its best. If you share a short description of a service to the AI Product Composer, you can instantly generate polished, on-brand listings that speak directly to your ideal clients. With the client document tools, you can then create a branded, professional proposal that builds trust, shares your working style and past projects, and encourages them to book.
Once they’re ready to move forward with a service, use Squarespace Invoicing to design and send invoices that match your branding and look great on any device. You can send right away, schedule for a future date, or set up a recurring invoice for longer-term engagements. That helps you get paid quickly and maintain a seamless service experience for your clients from start to finish.
Book appointments
With Acuity Scheduling, you can set up fast, reliable booking on your Squarespace site so you spend less time managing appointments and more time supporting your clients. Use appointments to offer one-on-one sessions and small group classes both in person and online.
Client self-scheduling, automated email and SMS reminders, and secure payment options are integrated into the platform, reducing admin work and keeping your business running smoothly all year long.
3. Promote your offerings
Marketing your brand or products can be time consuming or feel less natural, but with the right tools, you can create promotions that feel authentic and driven by connection. Squarespace marketing tools help you drive traffic to your website and reach out to subscribers and customers, with features that match your brand and save you time.
Send Email Campaigns
With Squarespace Email Campaigns, you can stay connected with your audience and turn visitors into customers. Start with a predesigned template and customize it into an on-brand email with styling tools and your content and products.
Automations can help you create a personalized experience without the time commitment of manual emailing. Create and set up automated emails to welcome new subscribers, respond to form submissions, or re-engage customers. You can also use the AI writer to draft email copy, so your voice is consistent across every touchpoint.
Built-in email analytics show you exactly what’s resonating with your audience. You get metrics on everything from open rates to conversions, so you can sharpen your email strategy and build stronger brand loyalty.
Create for social media
Squarespace can also simplify your social media marketing with tools to share content and product links or take payments right where your audience already spends time. With Pay Links, you can post direct checkout links across social platforms, reducing friction and making it easier for customers to buy instantly.
You can also create a central hub for all of your online brand spaces with Bio Sites, which creates a single, shareable URL that directs users from your social media accounts to your website, portfolio, product pages, or blog.
Meanwhile, the Unfold app from Squarespace keeps your social accounts looking professional and appealing, with hundreds of templates and unique fonts, filters, and stickers to help you create posts that stand out and attract followers.
4. Manage your finances in one place
When your finances are centralized, it’s simpler to track and manage your income and budget needs. Squarespace's native financial solutions give you a secure way to collect payment, manage revenue, and get funding.
Streamline transactions on Squarespace Payments
With Squarespace Payments, every part of your revenue stream can be handled from the same place—there’s no need for third-party apps or extensions. You can view orders, payouts, and transaction details directly from your dashboard, so you stay organized and understand your cash flow. Managing your finances with the same system you use to run your site saves time, reduces complexity, and avoids the hassle of switching between platforms.
You also get tools that give you added control over your earnings. With Instant Payouts, you can transfer earnings to your bank account in minutes, whenever you need, so you can stay agile and ready for whatever comes next.*
Accept payments anywhere
Squarespace gives you additional flexibility in how and where you can collect payments. More payment options means you aren’t tied to selling just on your website or with specific hardware, and translates to more sales when someone can choose to pay with a method they trust.
For example, you can use Pay Links to generate a checkout link and share it through a QR code, social post, email, or text message, so customers can pay even without visiting an online store. That helps you sell individual items, create custom product listings, and meet customers wherever they are.
Online shoppers also get more frictionless checkout options. If you use Squarespace Payments, you can offer popular payment methods in addition to credit and debit cards, including Apple Pay, Google Pay, Klarna, Afterpay, and bank transfers.
For in-person transactions, Tap to Pay means you can accept payments directly from your phone. Purchases sync to your inventory and there are no extra devices or card readers required.
Expand with business financing
If you’re using Squarespace Payments, you can also access quick, flexible business financing designed to support your growth through Squarespace Capital. Use the financing to expand your product line, invest in marketing, or upgrade equipment—your funds provide a straightforward way to fuel your next stage without the multi-step application process of traditional loans.
You can apply directly in your Squarespace dashboard and find out if you’ve been approved in a few business days. If you’re approved, you’ll see the funds in your bank account in a few more business days, so you can take advantage of important opportunities quickly. Squarespace Capital payments are designed to be hassle-free for business owners, with options for automatic payment or direct debit, depending on your financing type.**
Heading into a new year is a chance to strengthen every part of your online presence, starting with a refreshed site that reflects the next stage of your growth. With smarter tools to showcase your brand, expanded ways to market your offerings, flexible selling options, and streamlined financial management, you have the foundation to push your vision forward in 2026.
*Eligibility requirements apply. Instant Payouts are subject to additional fees. Funds typically arrive within 30 minutes, with some payouts taking longer. Learn more about Instant Payouts and associated fees at our Help Center.
**Squarespace Capital is powered by Stripe and offers access to financing in the U.S. and U.K. through trusted financing partners. All offers are subject to credit approval and terms may vary by partner. See our help center for additional details and disclosures.